In Atlanta, Doug Roberson reported the Atlanta Track Club and Mizuno USA yesterday announced "an exclusive partnership" set to begin Jan. 1. The arrangement is the "first of its kind for both Atlanta-based organizations and is the largest business partnership in Atlanta Track Club history." Neither side would "reveal the financial commitment Mizuno is making to the ATC, nor would they reveal the length of the contract." Mizuno will become the "official footwear and apparel sponsor for the Atlanta Journal-Constitution Peachtree Road Race" (AJC.com, 11/12).
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Bryant's adidas shoes are designed to look like the
ivy at Wrigley Field |
IVY LEAGUE? In Chicago, David Just noted Cubs prospect 3B Kris Bryant tweeted a picture yesterday of his new adidas shoes, which are "designed to look like the ivy at Wrigley Field." He "used the #miZXFLUX app by Adidas which allows users to capture any image and put it on a new pair of shoes" (SUNTIMES.com, 11/12).
SCRATCH & WIN: The ALBUQUERQUE JOURNAL reported the New Mexico Lottery yesterday "began testing advertising space on drawing game tickets," with the Gildan New Mexico Bowl as the pilot advertiser. The ESPN-owned bowl will "advertise a $10 discount on the purchase of one seat for the Dec. 20 game at University Stadium in Albuquerque." The discount "will be printed on lottery tickets in the form of a code" (ABQJOURNAL.com, 11/12).
