Colts P Pat McAfee is "one of the few and possibly only NFL kickers who moves much merchandise," as no punter or kicker "comes close to moving the amount of product McAfee does," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. MainGate Inc. President & CEO David Moroknek, whose company handles the Colts' retail sales, said, "The sales of (McAfee’s) jerseys are beyond unusual. It’s unheard of. Some teams -- most teams -- don’t even carry the jersey of the kicker." Schoettle noted sales of McAfee's No. 1 jersey "are behind only Andrew Luck’s No. 12 among Colts players." The big surge in sales of McAfee jerseys "started last season and has continued this season." Adding to McAfee’s popularity this year "is the launch of his show" on Indianapolis-based WTHR-NBC, "along with his ever-growing presence on social media." Moroknek said that McAfee's jersey sales also "saw a spike this year after his memorable on-side kick" during the Oct. 9 Thursday night game against the Texans. McAfee’s continued rise "has helped push traffic to ColtsProShop.com up" nearly 8% year-over-year, and sales at the Colts e-commerce and brick-and-mortar stores up 9% (IBJ.com, 11/5).
