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Marketing and Sponsorship

On The Dance Floor: Royal & Ancient Unveils New Logo, Website For British Open

The British Open is "rebranding with a new logo and a website redesign that celebrates the long history" of the tournament, according to Bob Harig of ESPN.com. The new logo "features the iconic trophy, the Claret Jug, which forms the centerpiece of the new brand -- the jug inside the O in Open." The tournament's website, TheOpen.com, "also has a new look, and a three-minute film celebrating the history of the Open has been released to coincide with the launch" (ESPN.com, 11/4). GOLF.com's Coleman McDowell noted the "simple silhouette of the Claret Jug" is no more (GOLF.com, 11/4).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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