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Marketing and Sponsorship

Colts' Andrew Luck Has Top-Selling Female NFL Jersey At Dick's Sporting Goods

Dick's Sporting Goods "has compiled a list of the leading jersey sales among women" at the chain, and Colts QB Andrew Luck has "the top-selling female jersey overall," according to Eric Edholm of YAHOO SPORTS. The list is broken down by state, and three players are each "the leading jersey men in four different states." They are Seahawks QB Russell Wilson (Washington, New Mexico, Nevada, Idaho), Patriots QB Tom Brady (Massachusetts, New Hampshire, Rhode Island, Wyoming) and Saints QB Drew Brees (Alabama, Louisiana, Mississippi, Vermont). Browns QB Johnny Manziel is "tops in Ohio among women, but he's only 13th nationally" at around 2% of jersey sales. However, Manziel "is No. 2 overall" among men with nearly 6% of jerseys sold (SPORTS.YAHOO.com, 11/3). ADWEEK's Tim Nudd noted three rookies "lead their respective states" in jersey sales among women: Jaguars QB Blake Bortles in Florida, Bills WR Sammy Watkins in New York and Manziel in Ohio. Meanwhile, more women's jerseys "were sold in Washington than any other state" (ADWEEK.com, 11/3).

YOUTH OF THE NATION: In San Diego, Stefanie Loh notes 49ers QB Colin Kaepernick, whose jersey was most popular among women in California, "leads a youth movement that has seen some intriguing young quarterbacks establish themselves in the NFL's lineup of stars." That youth movement "is reflected in the Dick's women's jersey map," with Wilson leading in four states, Luck leading in two -- Indiana and Oregon -- and Bortles the female fan favorite in Florida. Some "other oddities" from the Dick's map include the fact that Alaska, "strangely, loves" Cowboys QB Tony Romo and Oklahoma women are fans of Giants QB Eli Manning. In addition, Broncos WR Wes Welker "has earned himself the loyalty of Utah and South Dakota women" (SAN DIEGO UNION-TRIBUNE, 11/4).

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