The TCS New York City Marathon takes place this Sunday with a 26 partners -- one for each mile -- including a new eight-year entitlement deal with Tata Consultancy Services. Other new deals for this year's race include sponsorships with Toyota, Tag Heuer, and Airbnb. Below is a list of official partners for the race:
| SPONSOR |
CATEGORY RIGHTS
|
PARTNER SINCE
|
| Airbnb |
Community Hospitality
|
2014
|
| Asics |
Footwear, Apparel, Accessories
|
1999
|
| Coors Light |
Beer
|
2006
|
| Dunkin' Donuts |
Coffee
|
2006
|
| ESPN |
National TV Rights
|
2012
|
| Foot Locker |
Athletic Retailer
|
2000
|
| Gatorade |
Sports Drink/Energy Drink
|
1991
|
| Hospital for Special Surgery |
Hospital
|
2008
|
| iHeartMedia |
Media
|
2002
|
| New York Apple Association |
Apple
|
2009
|
| Oakley |
Licensee
|
2013
|
| Philips |
Defibrillator
|
2009
|
| Poland Spring |
Bottled Water
|
1998
|
| PowerBar |
Energy Bar
|
1999
|
| Runner's World |
Running Magazine
|
1978
|
| Snyder's of Hanover |
Pretzel
|
2012
|
| Sports Illustrated |
Media
|
2007
|
| Tag Heuer |
Timepiece/Timekeeper
|
2014
|
| Tata Consultancy Services |
Technology Consulting
|
2010
|
| The New York Times |
Newspaper
|
1997
|
| The Rudin Family |
Real Estate
|
1976
|
| Tiffany & Co. |
Awards & Gifts
|
1984
|
| Toyota |
Car
|
2014
|
| United Airlines |
Airline
|
1994
|
| UPS |
Delivery/Logistics
|
1997
|
| WABC |
Local TV Rights
|
2012
|
RUNNING WILD: Are you or someone you know in the sports business industry running in Sunday's TCS New York City Marathon? If so, contact Alex Silverman at asilverman@sportsbusinessdaily.com and let him know. Then on Monday, send him your time, a photo and a quick note about the experience to share with our readers.
