In Cleveland, Janet Cho notes Cavaliers F LeBron James for the "first time in four years" will "dominate the side" of Sherwin-Williams' world HQ in downtown Cleveland. Nike's Welcome Home LeBron banner will "grace the same wall, be supported by the same cables and be illuminated by the same spotlights that shone on Nike's original banner" of James "tossing up a cloud of chalk dust beneath the words 'We Are All Witnesses.'" Workers on Thursday "dismantled" the paint company's 23,320-square-feet vinyl mesh "Our Vibrant Hometown" banner to "clear space for the 10-story, 1.3-ton LeBron banner that will be installed Oct. 30" (Cleveland PLAIN DEALER, 10/24).
TIME AFTER TIME: The Breeders' Cup on Thursday announced a sponsorship deal with Swiss watchmaker Longines, which gains the designations of official timekeeper and watch of the Breeders' Cup World Championships. The brand also will serve as the title partner of the Longines Breeders' Cup Turf and Longines Breeders' Cup Distaff, two of the races taking place during the Oct. 31-Nov. 1 event. There also will be branded clocks and banners at Santa Anita Park (Breeders' Cup).
STILL THE ONE: ESPN.com's Coley Harvey reported the Bengals sold "exactly 14,945" DT Devon Still jerseys before "ending the donation drive Monday -- raising more than" $1.25M. The "proceeds will go to the Cincinnati Children's Hospital Medical Center, in hopes of helping fund research in pediatric cancers, and to help families who have children living with them" (ESPN.com, 10/22).
