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Leagues and Governing Bodies

NFL Sending Survey To More Than 2,000 In L.A. Area To Gauge Interest, Preferences

The NFL today "will begin a formal market assessment of the L.A. area" by e-mailing questionnaires "to about 2,000 potential customers to better gauge the demand for a team and what people want in terms of a stadium, seating and amenities," according to Sam Farmer of the L.A. TIMES. The survey represents "an incremental step in the process" of returning a team to L.A., "indicating that the league has intensified its attention on the nation's second-largest market." A source said that the survey "is not site-specific, nor does it identify teams that are relocation candidates." Instead, it "asks questions in an open-ended way so people can make their preferences known." The study "will be conducted by the sports consulting firm Legends, which has worked with several NFL clubs on their stadiums." It is the "first time since the late 1990s that the NFL has conducted a comprehensive survey" of the L.A. market. The survey, which "draws from several databases, is random in that the NFL is not picking entirely from a pool of people who have already identified themselves as football fans." However, the league "is aiming the questionnaire at potential premium customers who are more likely to buy suites, club seats or season tickets, as opposed to the occasional game ticket." The questions "are designed to determine how deep the support would be for a team or teams, what people would want in terms of a stadium, their tolerance for traffic, etc." As for which teams might relocate, the Rams, Raiders and Chargers "are all on year-to-year leases and are unhappy with their current venues." All have "expressed interest in the L.A. market, either publicly or privately" (L.A. TIMES, 10/21). PRO FOOTBALL TALK's Mike Florio asked whether the Chargers' "threat to oppose the relocation of any team to the L.A. market" could be an obstacle in bringing a team to L.A. But a source said that those concerns "likely would be resolved, possibly with the Chargers getting a larger slice of the relocation fee than other teams receive" (PROFOOTBALLTALK.com, 10/20).

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