Menu
Marketing and Sponsorship

Adidas' Poaching Of Nike Design Talent Seen As Indicator Of Increased Competition

The recent defection of three high-profile designers from Nike to adidas has "sent ripples across the sports apparel business" in the Portland area and put "talent swapping in the spotlight," according to Allan Brettman of the Portland OREGONIAN. Denis Dekovic, Marc Dolce and Mark Miner were "among the best known of Nike's footwear designers" before moving over to adidas last month. Sneaker blog Nice Kicks Founder, President & Editor-In-Chief Matt Halfhill said, "These three are going to do more for that brand than signing three celebrities. Celebrities are huge, but you have to have product to sell." SLAM Magazine writer Nick DePaula said that the trio's move is a "broader indication that Adidas is stepping up its game." DePaula: "The company has also been very aggressive in seeking out the best talent in the industry." Brettman noted it is unknown "how much Adidas will pay the troika" (OREGONLIVE.com, 10/11).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/10/13/Marketing-and-Sponsorship/adidas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/10/13/Marketing-and-Sponsorship/adidas.aspx

CLOSE