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Marketing and Sponsorship

Marketplace Roundup

The Thunder and oil company Continental Resources announced a sponsorship deal that includes naming rights for the Courtside Club at Chesapeake Energy Arena. The deal also features jersey sponsorship of the Thunder's D-League affiliate, the Oklahoma City Blue. Continental's branding also will appear on the Blue's playing floor at Cox Convention Center (Thunder).

MUCH MERCH: CNBC's Kayla Tausche said it has been a "rough month for the NFL, but despite the Ray Rice scandal and others, merchandise sales are soaring." Tausche cited data from Fanatics showing that sales of NFL gear are up 20% "so far this season." Fanatics CEO Doug Mack said sales are up because fans "focus mostly on what happens on the field." Mack said of mobile, "It's going to be one of the top-five places we invest in the years ahead." He added, "I'm actually long-term bullish on all sports. I think it's a mega-wave" ("Squawk Alley," CNBC, 10/9).

GRIDIRON GROOMING: MAXIM's Kari Molvar reported Browns LB Karlos Dansby is set to "launch his own line" of men's grooming products, called Montez Renault, with former banking exec Christopher Butler. Dansby and Butler "already run Butler's Grooming Club, a spa-like lounge" in Birmingham, Ala. Dansby said Montez Renault has "some interesting brand ambassadors," including Browns WR Miles Austin, TE Jordan Cameron and LB Paul Kruger (MAXIM.com, 10/7).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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