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Marketing and Sponsorship

Sources: Hasan+Co. Brought On To Lead Review Of NBA's Creative Business

The NBA is “beginning a review for its creative business,” according to sources cited by Maureen Morrison of AD AGE. Sources said that the process is “being overseen” by Raleigh-based marketing consultancy Hasan+Co. Morrison noted Omnicom's Goodby Silverstein & Partners ...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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