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Marketing and Sponsorship

BioSteel Signs Projected No. 1 NHL Draft Pick Connor McDavid To Endorsement Deal

Toronto-based sports nutrition company BioSteel this week signed OHL Erie Otters C Connor McDavid, the presumptive No. 1 pick in the '15 NHL Draft, to a full use-of-likeness endorsement deal. BioSteel, which has sold its signature pink sports drink in powder form since its inception in ’09, p...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

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