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Secondary Ticket Market Seeing Big Mark-Ups For Yankees-Red Sox Series, Jeter's Farewell

Red Sox execs said they are expecting to sell out all three games this weekend against the Yankees at Fenway Park, the final contests of the season for both clubs and last games Yankees SS Derek Jeter will play before retiring. Jeter plans to play during the weekend series, but declined to commit to playing Friday's game. Secondary market ticket prices for the weekend have hovered around $320 each, roughly four times that of a normal Red Sox regular-season game. Sunday’s game in particular has surpassed $500 per ticket on resale markets, marking the most expensive regular-season game at Fenway Park in at least five years. Red Sox COO Sam Kennedy said, “There’s been a lot of buzz around this weekend. I would compare it to at least an Opening Day or Patriots’ Day kind of vibe.” The Red Sox will hold a ceremony for Jeter prior to Sunday’s finale and will make a donation to Jeter’s Turn 2 Foundation. But Kennedy declined to outline other details. He said, “We want to keep this classy and dignified but there will be some surprises.” The weekend games will give the Red Sox 43 sellouts this season, and the club is poised for an overall attendance increase of about 4.5% this year, its first rise since ’11 (Eric Fisher, Staff Writer). In Boston, Gayle Fee reports Ace Tickets is selling two seats to Sunday's game in field boxes behind home plate "for a whopping $970 each." Loge seats "between home and third base are going for $594, while grandstand and bleacher seats are $370 and $294, respectively." However, Red Sox fans on social media seem "underwhelmed by the prospect of ponying up to see Jeter take a victory lap around the bases" (BOSTON HERALD, 9/26).

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