High school football in the U.S. is undergoing a "technology revolution that is transforming" the sport and "creating opportunities for companies that supply equipment and services," according to a front-page piece by Quentin Hardy of the N.Y. TIMES. Teams are "using apps like GameChanger that track scores and stats and provide recaps, and Coach’s Eye, for split-second analysis of sports moves and marching-band steps." Scorbitz "promises to 'create new revenue opportunities' for schools by automating scoreboards to deliver information to people’s phones." Nebraska-based Hudl "has built a multimillion-dollar business by putting footage from 14,000 high schools into servers it rents from Amazon." Coaches, players, parents and fans "watch the footage to critique performances, strategize and scout other teams." At some high schools, Hudl footage "is even filmed by drones." Hudl "charges schools up to $3,000 for 200 hours of video." Hudl "works with 18 sports besides football for high schools, colleges and professional teams." It "has also employed a statistician to look at student clips, vitals and geographic location, with the goal of ranking high school athletes nationwide." Short clips "are edited and sent to players’ phones, with praise and pointers." Other video "posted on Hudl is taken by parents and students; it also makes its way to YouTube, Facebook and school websites" (N.Y. TIMES, 9/24).
