Seahawks CB Richard Sherman has partnered with California-based Neff Headwear to create a collection of limited-edition sunglasses. The custom Brodie sunglasses retail at $55 and will be available starting today at Neffheadwear.com and Sherman’s website, richardsherman25.com. They will be offered in the Seahawks’ colors of green and blue as well as chrome, and will be branded with Sherman’s signature. The launch marks the beginning of a two-year deal between Sherman and Neff. Financial terms of the partnership were not disclosed. The company is also collaborating with Sherman on a custom sport watch. L.A.-based multimedia production company Three-Point Stance created five exclusive videos for the campaign -- featuring Sherman and a llama named Spartacus -- to be promoted on both websites and through social networks. The spots are set in the backdrop of the two hosting a cooking show, hanging out in the locker room and making an appearance at a press conference. Neff Founder & CEO Shaun Neff said, “The idea was to create a series of videos and photos that you want to share with your friends.” The videos were created by TPS Founder & Exec Producer Erick Peyton and director Michael Koerbel, and produced by FS Prime Ticket’s Kent Walls. Peyton said, “What started as several creatives in a room laughing at the idea of a llama and Richard morphed into an entire campaign.” In addition to the online video campaign, Neff is also planning for Sherman and Spartacus to make in-store appearances at select retailers.
