Pepsi Offering Retail Promo For Fans To Win Free Tickets To 49ers Games

PepsiCo, the official soft drink for Levi's Stadium, is launching a retail promotion for fans to win free tickets to 49ers home games this season. As part of the sponsor's activation on the Pepsi Fan Deck, an outdoor space at the top of the stadium in the north end, there are two structures designed as Pepsi 12-packs with 24 seats resembling Pepsi soda cans facing the field. Fans in the Bay Area purchasing Pepsi products at retail receive a code to go online and register for a chance to win the Pepsi 12-pack seats. Those structures, added late in development, meet Pepsi's strategy for driving retail traffic, said 49ers Dir of Corporate Partnerships Brent Schoeb. The fan deck also features an LED video board shaped like a Pepsi bottle cap to promote the brand. In addition, the top of the escalator transporting fans to the deck takes the shape of a Pepsi drink cup with a red straw that lights up at night. The 49ers play the Bears Sunday night in the first regular season game at Levi's Stadium.