Menu
Marketing and Sponsorship

Upper Deck Selling Rory McIlroy's '12 PGA Championship Pants, Shirt For $20K

Upper Deck owns the "exclusive rights to sell authenticated memorabilia associated" with golfer Rory McIlroy, and is now selling for $19,999.99 the "autographed pants and shirt the young Irishman wore during the final round" of his '12 PGA Championship victory, according to Tod Leonard of the SAN DIEGO UNION-TRIBUNE. Upper Deck Brand Manager Gabriel Garcia said, "It's really hard sometimes to talk about those prices and those items, because it's so mind-boggling." McIlroy’s clothes from his wins at this year's British Open and PGA "have not gone on the market yet, but Upper Deck is accepting pre-orders on non-tournament worn, limited-edition autograph Nike shirts for $950, signed hats ($600), signed collages commemorating the major wins ($500) and autographed Open Championship flags ($600)." In the secondary sales market, the prices for McIlroy memorabilia are "running at an all-time high." Leonard: "Credit Upper Deck for jumping on the Rory train fairly early, signing him in 2012 after his first two major wins" (SAN DIEGO UNION-TRIBUNE, 9/3).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/09/03/Marketing-and-Sponsorship/Rory.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/09/03/Marketing-and-Sponsorship/Rory.aspx

CLOSE