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Marketing and Sponsorship

Upper Deck Selling Rory McIlroy's '12 PGA Championship Pants, Shirt For $20K

Upper Deck owns the "exclusive rights to sell authenticated memorabilia associated" with golfer Rory McIlroy, and is now selling for $19,999.99 the "autographed pants and shirt the young Irishman wore during the final round" of his '12 PGA Championship victory, according to Tod Leonard of the SAN DIEGO UNION-TRIBUNE. Upper Deck Brand Manager Gabriel Garcia said, "It's really hard sometimes to talk about those prices and those items, because it's so mind-boggling." McIlroy’s clothes from his wins at this year's British Open and PGA "have not gone on the market yet, but Upper Deck is accepting pre-orders on non-tournament worn, limited-edition autograph Nike shirts for $950, signed hats ($600), signed collages commemorating the major wins ($500) and autographed Open Championship flags ($600)." In the secondary sales market, the prices for McIlroy memorabilia are "running at an all-time high." Leonard: "Credit Upper Deck for jumping on the Rory train fairly early, signing him in 2012 after his first two major wins" (SAN DIEGO UNION-TRIBUNE, 9/3).

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