SBD/September 3, 2014/Marketing and Sponsorship

Upper Deck Selling Rory McIlroy's '12 PGA Championship Pants, Shirt For $20K

Cards featuring swatches of McIlroy's shirt are not yet for sale
Upper Deck owns the "exclusive rights to sell authenticated memorabilia associated" with golfer Rory McIlroy, and is now selling for $19,999.99 the "autographed pants and shirt the young Irishman wore during the final round" of his '12 PGA Championship victory, according to Tod Leonard of the SAN DIEGO UNION-TRIBUNE. Upper Deck Brand Manager Gabriel Garcia said, "It's really hard sometimes to talk about those prices and those items, because it's so mind-boggling." McIlroy’s clothes from his wins at this year's British Open and PGA "have not gone on the market yet, but Upper Deck is accepting pre-orders on non-tournament worn, limited-edition autograph Nike shirts for $950, signed hats ($600), signed collages commemorating the major wins ($500) and autographed Open Championship flags ($600)." In the secondary sales market, the prices for McIlroy memorabilia are "running at an all-time high." Leonard: "Credit Upper Deck for jumping on the Rory train fairly early, signing him in 2012 after his first two major wins" (SAN DIEGO UNION-TRIBUNE, 9/3).
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