Team USA To Don "Breezy" Ralph Lauren Outfits NASCAR Tracks Cashing In With Non-Racing Events DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line NASCAR Pushes Back '17 Cup Start Times
SBD/August 28, 2014/Marketing and Sponsorship
Comcast, NASCAR To Announce 10-Year Deal Next Week For Xfinity To Title No. 2 Series
Published August 28, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
FOOTPRINT KEY TO THE DEAL: The company’s ability to make the deal work will depend on the size of Xfinity’s national footprint. Xfinity currently operates in 40 states and provides cable and broadband services in several U.S. cities with NASCAR tracks nearby: Atlanta, Miami, Chicago and Detroit. But Comcast is waiting for regulatory approval of a $45B merger with Time Warner Cable, and that merger would expand Xfinity’s footprint into traditional NASCAR areas such as Texas and the Carolinas. NASCAR Chief Sales Officer Jim O’Connell spearheaded the sale. Comcast Senior Dir of Sports Brand Strategy Matt Lederer and Senior VP/Marketing Communications Peter Intermaggio led Xfinity’s negotiations. GMR Marketing serves as Xfinity’s sponsorship consulting and activation agency.