Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets Peak Automotive Sponsoring NASCAR Mexico Series OSU, Michigan Seeing Merch Sales Rise Marketplace Roundup Ad Prices For NFL Rise Despite Ratings Tumble Tiger Woods Launches New Company TGR
SBD/August 28, 2014/Marketing and Sponsorship
Comcast, NASCAR To Announce 10-Year Deal Next Week For Xfinity To Title No. 2 Series
Published August 28, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
FOOTPRINT KEY TO THE DEAL: The company’s ability to make the deal work will depend on the size of Xfinity’s national footprint. Xfinity currently operates in 40 states and provides cable and broadband services in several U.S. cities with NASCAR tracks nearby: Atlanta, Miami, Chicago and Detroit. But Comcast is waiting for regulatory approval of a $45B merger with Time Warner Cable, and that merger would expand Xfinity’s footprint into traditional NASCAR areas such as Texas and the Carolinas. NASCAR Chief Sales Officer Jim O’Connell spearheaded the sale. Comcast Senior Dir of Sports Brand Strategy Matt Lederer and Senior VP/Marketing Communications Peter Intermaggio led Xfinity’s negotiations. GMR Marketing serves as Xfinity’s sponsorship consulting and activation agency.