Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/August 26, 2014/Marketing and Sponsorship
Published August 26, 2014
IT'S IN THE GAME: In Utah, Ryan Miller notes Trail Blazers G Damian Lillard will "be gracing the cover" of EA Sports' "NBA Live 15." Lillard yesterday announced the news on Twitter, and "shared the news with a video he posted on Instagram." The appearance on the videogame's cover "further shows Lillard's climb from a little-known Weber State product to starring in the NBA" (DESERET NEWS, 8/26).
ROW, JIMMY, ROW: In New Orleans, Evan Woodbery noted Saints TE Jimmy Graham is "now a pitchman for Degree men's deodorant." Graham yesterday "tweeted out a link to a 30-second commercial" on YouTube. He also is "featured prominently in visual advertising on Degree Men social media profiles." Graham is "part of the brand's 'DO:MORE' campaign" (NOLA.com, 8/25).
ROOKIES UNITE: PR WEEK's Lindsey Stein reported FedEx "kicked off a social media campaign during the first week of preseason games." The FedEx Air & Ground Trivia Sweepstakes, "launched on Twitter," includes three rookies -- Browns QB Johnny Manziel, Vikings QB Teddy Bridgewater and Jets QB Tajh Boyd -- asking fans "trivia questions about the FedEx NFL Air & Ground awards." FedEx Senior VP/Integrated Marketing & Communications Patrick Fitzgerald said the initiative is "much more interactive" this year than in the past (PRWEEK.com, 8/22).