SBD/August 26, 2014/Marketing and Sponsorship

Marketplace Roundup

T-shirt proceeds will go to the Jackie Robinon West baseball program
In Chicago, Danny Ecker reported one local Dick's Sporting Goods location has sold "more than 4,500 yellow Jackie Robinson West 'Great Lakes Champions' T-shirts" since Aug. 10 in support of the LLWS U.S. Champions. All of the proceeds "will go directly to the JRW program," and at $20 a shirt, "that likely will total tens of thousands of dollars." The store "started with 300 shirts after the team qualified for the World Series," and those "sold out in a matter of days." The next shipment of 500 shirts "were gone in a couple of hours, followed by another order of 250 shirts that flew off the shelves." Dick's has a "shipment of 7,000 Jackie Robinson West All Stars 'National Champions' shirts on its way," available today, that "offer the same proceeds to the team" (CHICAGOBUSINESS.com, 8/25).

IT'S IN THE GAME: In Utah, Ryan Miller notes Trail Blazers G Damian Lillard will "be gracing the cover" of EA Sports' "NBA Live 15." Lillard yesterday announced the news on Twitter, and "shared the news with a video he posted on Instagram." The appearance on the videogame's cover "further shows Lillard's climb from a little-known Weber State product to starring in the NBA" (DESERET NEWS, 8/26).

ROW, JIMMY, ROW: In New Orleans, Evan Woodbery noted Saints TE Jimmy Graham is "now a pitchman for Degree men's deodorant." Graham yesterday "tweeted out a link to a 30-second commercial" on YouTube. He also is "featured prominently in visual advertising on Degree Men social media profiles." Graham is "part of the brand's 'DO:MORE' campaign" (NOLA.com, 8/25).

ROOKIES UNITE: PR WEEK's Lindsey Stein reported FedEx "kicked off a social media campaign during the first week of preseason games." The FedEx Air & Ground Trivia Sweepstakes, "launched on Twitter," includes three rookies -- Browns QB Johnny Manziel, Vikings QB Teddy Bridgewater and Jets QB Tajh Boyd -- asking fans "trivia questions about the FedEx NFL Air & Ground awards." FedEx Senior VP/Integrated Marketing & Communications Patrick Fitzgerald said the initiative is "much more interactive" this year than in the past (PRWEEK.com, 8/22).
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