Carli Lloyd Demand Spikes After WC Final Andy Murray Picky With Endorsements NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata
SBD/August 26, 2014/Marketing and Sponsorship
Published August 26, 2014
IT'S IN THE GAME: In Utah, Ryan Miller notes Trail Blazers G Damian Lillard will "be gracing the cover" of EA Sports' "NBA Live 15." Lillard yesterday announced the news on Twitter, and "shared the news with a video he posted on Instagram." The appearance on the videogame's cover "further shows Lillard's climb from a little-known Weber State product to starring in the NBA" (DESERET NEWS, 8/26).
ROW, JIMMY, ROW: In New Orleans, Evan Woodbery noted Saints TE Jimmy Graham is "now a pitchman for Degree men's deodorant." Graham yesterday "tweeted out a link to a 30-second commercial" on YouTube. He also is "featured prominently in visual advertising on Degree Men social media profiles." Graham is "part of the brand's 'DO:MORE' campaign" (NOLA.com, 8/25).
ROOKIES UNITE: PR WEEK's Lindsey Stein reported FedEx "kicked off a social media campaign during the first week of preseason games." The FedEx Air & Ground Trivia Sweepstakes, "launched on Twitter," includes three rookies -- Browns QB Johnny Manziel, Vikings QB Teddy Bridgewater and Jets QB Tajh Boyd -- asking fans "trivia questions about the FedEx NFL Air & Ground awards." FedEx Senior VP/Integrated Marketing & Communications Patrick Fitzgerald said the initiative is "much more interactive" this year than in the past (PRWEEK.com, 8/22).