Menu
Media

MAC's New 13-Year TV Deal With ESPN Will Aid Schools In Wake Of Autonomy Ruling

The Mid-American Conference and ESPN yesterday announced "a 13-year television and digital media contract," with sources saying that it is worth more than $100M and "will pay each of the 12 member universities about $670,000 per school year" through '26-27, according to Mark Znidar of the COLUMBUS DISPATCH. MAC Commissioner Jon Steinbrecher and ESPN Senior VP/Programming Acquisitions Burke Magnus said that 10 years "have been added to the remaining three years of the contract," which gives ESPN "exclusive rights to all MAC sporting events." The previous contract was worth $1.4M a year. The new contract "will be worth about" $8M a year. ESPN3 streaming capability will "be embedded on MACsports.com, and every member school’s website." Steinbrecher said that he "expects a three- to four-year process for member schools to purchase and install streaming equipment." ESPN will "aid the schools in the startup, but the universities will pay for the majority of the equipment." When every university is up and running with digital streaming equipment, Magnus said that a "minimum of 420 MAC sporting events per year will be seen" (COLUMBUS DISPATCH, 8/20). In Akron, George Thomas notes ESPN will "continue to air games Thursdays, Fridays and Saturdays and broadcast Tuesday and Wednesday prime-time games, which have become a staple for the network as the MACtion brand expanded." But more importantly, the "additional revenue -- around nine figures over the course of the 13-year pact -- will enable the MAC to deal with issues that are revealing themselves in the wake of the top five conferences voting for autonomy" (AKRON BEACON JOURNAL, 8/20). In Cleveland, Elton Alexander noted it is "understood, as the deal plays out, the ability to get regional providers to broadcast games will play a big part in that exposure" (CLEVELAND.com, 8/19).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/20/Media/MAC-ESPN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/20/Media/MAC-ESPN.aspx

CLOSE