SBD/August 20, 2014/Marketing and Sponsorship

Notre Dame Unveils Shamrock Series Uniforms, Which Pay Homage To School Features

Notre Dame yesterday unveiled its Under Armour uniforms for the Sept. 13 Shamrock Series game against Purdue, a "celebration of the Golden Dome from head to toe," according to a front-page piece by Bob Wieneke of the SOUTH BEND TRIBUNE. The signature gold helmets "include a crosshatch designed to replicate the texture of the Dome," and the "unique tile mosaic on the floor of ND’s rotunda building inspired the pattern on the shoulders of the jersey, the base layer shirt and gloves." Embroidered on the hem of each jersey are the words “God, Country, Notre Dame.” The uniform includes "gold helmets with a blue interlocking ND and stripe," and blue jerseys with "gold numbers and sleeves." It also features blue pants with a "gold strip above the knee" and gold shoes "accentuated with blue socks." Wieneke: "Far from stodgy, but the Irish certainly aren’t turning into Oregon either." The adidas-made Shamrock Series uniforms two years ago "caused an Internet meltdown over the design." With UA "building a reputation as a company that will push the envelope in terms of uniforms, there was a fear that Halloween could come early for the Irish." Meanwhile, Notre Dame's regular home and road uniforms were made public late yesterday morning, but there "wasn't much change from what the Irish wore recently" (SOUTH BEND TRIBUNE, 8/20). In Baltimore, Sarah Meehan noted Notre Dame's standard home and away jerseys "pay subtle homage to iconic architecture" on the school's campus. The home and away jerseys "stick with the traditional navy and gold motif." The sleeves on the "base layer spandex shirts and the top of the socks include a stripe inspired by the striped roofline of the main building on campus" (, 8/19).

NO BULL: In Tampa, Joey Knight noted the Univ. of South Florida originally planned to replace player names on jerseys with the phrase "The Team," but yesterday "ditched the idea." The jerseys will "simply remain blank," after the school found out that "The Team" moniker was "a violation of NCAA Rule 1-4-5 governing the design of football jerseys." Rule 1-4-5 "indicates that other than the player's number, the jersey may only contain the player's name, school name, NCAA logo, sleeve stripes, the American and/or state flag and a logo for the school, conference, mascot, postseason game, memorial or the military" (, 8/19).

FUEL GIMME FIRE: In Phoenix, Andrew Joseph noted Arizona State "hit it out of the park" with its new "Desert Fuel" uniforms. ASU will "wear a white and copper helmet with an all-anthracite uniform against an opponent to be determined -- possibly against Notre Dame on Nov. 8." ASU unveiled the look Monday through a video, "showing the team get its first glimpse of the new uniforms" (, 8/18).
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