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SBD/August 20, 2014/Marketing and Sponsorship
Key Biscayne Tennis Tournament Renamed Miami Open, Itau Primary Sponsor
Published August 20, 2014
EXPANSION PLANS ON HOLD? The AP’s Tim Reynolds noted organizers are “hoping to upgrade the tennis facility, with plans -- which have been met with some resistance and led to ongoing court battles -- calling for expansion of the main stadium and other improvements around the grounds.” Without those fixes, organizers “fear the event could lose some of its luster.” The sponsorship with Itau “is not contingent on any of the expansion and infrastructure plans being constructed” (AP, 8/19).