LeBron Stars In New Beats By Dre Ad Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Randle Goes From Underwear Thief To Endorser Demand High For Royals Merchandise Sprint, A-B Create Interactive Beer Tap Handles Trail Blazers Record New Commercials Marketplace Roundup Comcast Builds X1 Service Around NASCAR Deal LeBron To Endorse Kia Motors
Upcoming Conferences and Events
SBD/August 20, 2014/Marketing and Sponsorship
Joe Gibbs Racing Makes Edwards Signing Official; Arris Sponsoring Nearly Half Of Season
Published August 20, 2014
WELCOME ABOARD: NBCSN’s Kyle Petty said JGR bringing Arris into the sport is the "biggest news of the day," not Edwards' move to the team. Petty cited 3M's recent move from RFR and Greg Biffle's No. 16 car to Jeff Gordon's No. 24 and Hendrick Motorsports next year and said, "We see movement with sponsors inside the sport. But it's been rare over the last few years -- with the economy the way it's been -- to see an outside sponsor come in. Tip of the hat to Joe Gibbs Racing for bringing somebody outside of the sport” (“NASCAR America,” NBCSN, 8/19).