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SBD/August 19, 2014/Marketing and Sponsorship
CBS' Ad Inventory 80% Sold For "Thursday Night Football," With Big Promo Effort Planned
Published August 19, 2014
CBS' "THURSDAY NIGHT FOOTBALL" PRESENTING SPONSORS
GO BIG OR GO HOME: CBS Sports Chair Sean McManus yesterday said, "I don’t think the CBS Corporation has ever mounted a larger promotional campaign. We’re determined to work with the NFL to make sure this is a success." CBS Marketing Group President George Schweitzer said the effort is “the biggest promotional and marketing event we’ve had at the network." He added, "No stone will be unturned, from radio, outdoor, cable, digital and interactive guides to good old TV commercials." In N.Y., Stuart Elliot notes last week, episodes of CBS' "Big Brother" featured "a contest with a 'Thursday Night Football' theme." The three winners "got to leave the Big Brother house to meet members" of the Cowboys and Owner Jerry Jones at the team's training camp in Oxnard, Calif. Schweitzer said that reminders about “TNF” also will "be woven into episodes of CBS’s scripted series." He noted that CBS NFL analyst Boomer Esiason is "to appear in an episode of 'Blue Bloods,'" while analyst Phil Simms "will get a guest spot on 'Elementary.'" Viewers of CBS’ daytime lineup will find "TNF" promoted during "The Talk," as well as during "Let’s Make a Deal" and "The Price Is Right" (N.Y. TIMES, 8/19). CBS' Jim Nantz said, "I've never in my 29 previous years seen CBS get behind something as much as they've gotten behind this Thursday night game" (NEWSDAY, 8/19).