SBD/August 15, 2014/Media

Final Ratings: NASCAR Sprint Cup, Nationwide Series Races Up At Watkins Glen

The news around Tony Stewart’s incident at a dirt track race last Saturday night contributed to increased viewership around the NASCAR Sprint Cup Series race at Watkins Glen Int’l on Sunday afternoon. ESPN finished with 4.94 million viewers for the Cheez-It 355 at The Glen, marking the race’s best audience figure since the net first aired the race in ’07. ESPN also drew 2.23 million viewers for “NASCAR Countdown” leading up to the race, marking the cable net’s best figure for the pre-race show since Labor Day weekend in ’12, when a Sunday night telecast leading into the Atlanta Motor Speedway race drew 2.91 million viewers. Meanwhile, ABC drew 1.93 million viewers for the Nationwide Series race on Saturday afternoon at WGI, up 12% from the same race in '13, which had to go head-to-head with the PGA Championship.

The charts below list final ratings and viewership from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
PGA Championship: Final Round
8/10
CBS
2:56-9:00pm
5.3
8,238
PGA Championship: Third Round
8/9
CBS
2:00-7:17pm
3.0
4,252
PGA Championship: rain delay coverage
8/10
CBS
2:00-2:56pm
1.6
2,365
NASCAR Nationwide Series:
Zippo 200 (Watkins Glen)
8/9
ABC
2:15-5:00pm
1.3
1,930
"ESPN Sports Saturday"
8/9
ABC
5:00-6:00pm
0.8
1,136
World of X Games: Games of Skate
8/10
ABC
5:00-6:00pm
0.6
823
U.S. Swimming National Championships
8/10
NBC
4:00-5:30pm
0.5
660
Major League Fishing: Summit Cup Championship
8/9
CBS
1:00-2:00pm
0.5
654
U.S. Swimming National Championships
8/9
NBC
4:00-6:00pm
0.5
636
Ironman World Championship
8/10
NBC
1:30-3:00pm
0.4
599
AMA Motocross
8/9
NBC
3:00-4:00pm
0.3
457
Liga MX: Pachuca-Chivas de Guadalajara
8/9
Telemundo
9:00-11:04pm
0.3
427
MLS All-Star Game (vs. Bayern Munich)
8/6
UniMas
9:30pm-12:00am
0.2
410
World of Adventure Sports
8/10
NBC
3:00-4:00pm
0.3
397
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NASCAR Sprint Cup Series:
Cheez-It 355 (Watkins Glen)
8/10
ESPN
1:00-5:43pm
3.1
4,939
NFL Preseason: Browns-Lions
8/9
NFL Net
7:30-10:37pm
1.8
2,823
"NASCAR Countdown"
8/10
ESPN
12:00-1:00pm
1.5
2,232
NFL Preseason: 49ers-Ravens
8/7
NFL Net
7:30-10:22pm
1.2
1,808
PGA Championship: Second Round
8/8
TNT
1:00-7:51pm
1.2
1,587
MLB: Nationals-Braves
8/10
ESPN
8:00-11:17pm
1.0
1,464
NFL Preseason: Cowboys-Chargers
8/7
NFL Net
10:22pm-1:02am
1.0
1,448
NFL Preseason: Saints-Rams
8/8
NFL Net
8:00-11:22pm
0.9
1,416
PGA Championship: Third Round
8/9
TNT
11:00am-2:00pm
0.9
1,212
PGA Championship: Final Round
8/10
TNT
11:00am-2:00pm
0.9
1,171

 

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