Menu
Facilities

The O.K. Corral: Cowboys Bringing Back Popular Open-Air Party Tent

The Cowboys are "reviving the party tent known as the Corral, a gathering spot that came of age during the team’s 1990s glory years," according to Jeff Mosier of the DALLAS MORNING NEWS. The Miller Lite Corral in the west end zone plaza at AT&T Stadium "debuts Saturday for the preseason home opener" against the Ravens. The new Corral is an "update, but not that much fancier than the old tent." The 8,190-square-foot space -- "slightly larger than the old one -- should have room for about 1,000 people." The original Corral was created in '90 as a "focal point for after-game celebrations." The team already had one club "reserved for those with premium seats." But the party tent was "available to any fan with a ticket, although some had to pay an additional cover charge." Just outside the stadium, the new Corral will be an "open-air, covered plaza with a curved roof." It will "feature a DJ booth, bar, concession carts, live music stage and 18 televisions, including a 90-inch screen in addition to the portable big screens typically used in the plazas." Seating will be "added to an adjacent tree-lined grassy strip south of the Corral to create a beer garden." An "upstairs VIP area will be used by Miller to entertain its guests." The Corral will be "open before and after each home game." Last call is "planned for two hours after the game ends with closing time coming roughly a half-hour after that." The party tent "could sometimes stay open longer, for example, when a Sunday afternoon game is over and fans want to stay to watch that night's matchup." But not everything is "expected to be finished by Saturday's game," as some of the signage "won't be completed and not all the speakers will be installed" (DALLAS MORNING NEWS, 8/15).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/15/Facilities/Cowboys.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/15/Facilities/Cowboys.aspx

CLOSE