USATF Inks Five-Year Deal For Supplements CWS, U.S. Swim Trials Gain Sponsorships Marketplace Roundup Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon Campbell's To Release Fantasy Football Campaign NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Marketplace Roundup United Unveils Olympic Film For Flights
SBD/August 14, 2014/Marketing and Sponsorship
Univ. Of Kansas To Wear New-Look Crimson Chrome Uniforms For Football Season
Published August 14, 2014
COLOR SPECTRUM: In Idaho, Brian Murphy noted Boise State's football team "will wear an orange helmet" for its opening game against Ole Miss on Aug. 28, marking the "first time the team has worn" the color on its helmets. Former coach Chris Petersen "was not a fan of orange and de-emphasized it somewhat in the Broncos' uniform color schemes." Boise State now has blue, white, black and orange helmets to "choose from when planning its uniform combinations." The team "has not said what color jersey or pants it will wear in the season opener" (IDAHO STATESMAN, 8/13).
DARK MATTER: In New York, Mark Gaughan noted the Univ. at Buffalo "will unveil a new black helmet to go along with black pants and black jerseys, for its Sept. 12 home game against Baylor." UB "is promoting the game as a 'blackout' and encouraging fans to wear black" (BUFFALONEWS.com, 8/12).
UNIS & DRAGONS: YAHOO SPORTS' Sam Cooper noted UAB's football team has a "brand new look" for the '14 season. The "best part of the new look is definitely the helmets," which feature a "huge fire-breathing dragon logo." UAB has not had a winning record since '04, and while new uniforms "won’t impact the team’s play on the field, they will generate a bit of excitement around the program and for the players" (SPORTS.YAHOO.com, 8/13).