JBL Signs Trail Blazers' Damian Lillard Red Bull Rolls Out Kris Bryant Promo Kvitova Signs Watch Deal With Ritmo Mundo Marketplace Roundup Boston Marathon Sponsor Cautious In Marketing Grizzlies, Memphis Airport Reach Three-Year Deal Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights
Upcoming Conferences and Events
SBD/August 13, 2014/Marketing and Sponsorship
3M Signs Three-Year Deal As Primary Sponsor For Jeff Gordon's Sprint Cup Car
Published August 13, 2014
ECONOMIC ENGINE LIGHT ON? YAHOO SPORTS' Nick Bromberg noted AARP's Drive to End Hunger last week announced it was "extending its contract with the No. 24 team." While both the AARP and the 3M announcements "aren't certainly bad news, they're not completely rosy." AARP will sponsor "fewer races than it does currently and so will 3M." While NASCAR and teams have "trumpeted the number of sponsors entering the sport, it's a move made out of necessity." With companies making "smaller commitments in terms of space and number of races, more agreements are needed to fill space on hoods and quarterpanels" (SPORTS.YAHOO.com, 8/12).