Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors MWR's Kauffman Buys Stake In Ganassi Racing Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games
SBD/August 13, 2014/Marketing and Sponsorship
3M Signs Three-Year Deal As Primary Sponsor For Jeff Gordon's Sprint Cup Car
Published August 13, 2014
ECONOMIC ENGINE LIGHT ON? YAHOO SPORTS' Nick Bromberg noted AARP's Drive to End Hunger last week announced it was "extending its contract with the No. 24 team." While both the AARP and the 3M announcements "aren't certainly bad news, they're not completely rosy." AARP will sponsor "fewer races than it does currently and so will 3M." While NASCAR and teams have "trumpeted the number of sponsors entering the sport, it's a move made out of necessity." With companies making "smaller commitments in terms of space and number of races, more agreements are needed to fill space on hoods and quarterpanels" (SPORTS.YAHOO.com, 8/12).