Sources: Facebook Gives Deal To Antonio Brown Nationwide Promoting Junior's NASCAR Return Trolli Introduces Game Based On Harden's Beard Camping World, Independence Bowl Part Ways Nike, Adidas Battling For British Soccer Teens Marketplace Roundup SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel
SBD/August 12, 2014/Marketing and Sponsorship
Barbasol To Title Sponsor New PGA Tour Event In '15 Opposite British Open
Published August 12, 2014
KICKING THE TIRES: Bridgestone yesterday announced a deal with the PGA Tour to title sponsor the inaugural America's Golf Cup, a team format event featuring PGA Tour players alongside members of PGA Tour Latinoamerica. The first iteration of the event will be held at Pilar Golf Club in Buenos Aires in October. Tiger Woods and Matt Kuchar will represent the U.S., while Angel Cabrera and Andres Romero have agreed to represent Argentina. The unofficial money event will feature a purse of $600,000 (PGA Tour).