Super Bowl Ads Not Creating Buzz Ultraviolet To Run "Edgy" Ads Aimed At NFL Does Tampa Market Hurt Lightning's Stamkos? Rolex Signs Multityear Extension With DIS Three FIFA Sponsors Decline To Renew Deals Seahawks Go On Trademark-Filing Spree GoPro Signs Sponsorship Deal With NHL Microsoft, Nationwide Announce Super Bowl Ads Coates Golf Sees Early Success Marketplace Roundup
Upcoming Conferences and Events
SBD/August 12, 2014/Marketing and Sponsorship
Barbasol To Title Sponsor New PGA Tour Event In '15 Opposite British Open
Published August 12, 2014
KICKING THE TIRES: Bridgestone yesterday announced a deal with the PGA Tour to title sponsor the inaugural America's Golf Cup, a team format event featuring PGA Tour players alongside members of PGA Tour Latinoamerica. The first iteration of the event will be held at Pilar Golf Club in Buenos Aires in October. Tiger Woods and Matt Kuchar will represent the U.S., while Angel Cabrera and Andres Romero have agreed to represent Argentina. The unofficial money event will feature a purse of $600,000 (PGA Tour).