CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/August 11, 2014/Media
Big Names, Primetime Help CBS To Best PGA Championship Sunday Overnight In Five Years
Published August 11, 2014
BEGINNING OF A NEW ERA? GOLF.com's weekly roundtable discussed the event, with Golf magazine's Josh Sens saying this was "by far the most entertaining Tiger-era major I’ve watched that didn’t feature Tiger. But none of those guys is ever going to move the needle like Tiger." Golf.com's Eamon Lynch added, "It postpones the 'sky is falling' chatter, but only until everyone remembers that Woods may not tee it up again this year. The only outcome that would have altered that narrative was a Fowler victory. I think he's the only potential game-changer out there in terms of boosting the profile of the sport among otherwise disinterested kids." Golf magazine's Cameron Morfit: "This PGA gave us proof positive that golf can thrive and keep us glued to our seats in a post-Tiger world." SI's Jeff Ritter added, "It proved that the game still has magnetic stars and the capacity to produce dramatic finishes. ... But did it translate to greater TV ratings and mainstream interest? That's the source of all the hand-wringing" (GOLF.com, 8/11).
EYE OF THE BEHOLDER: In N.Y., Phil Mushnick writes CBS and TNT’s coverage several times "replaced live (and plausibly live) coverage with full-screen, computerized graphics displaying scores of blue dots showing where all players’ drives or approach shots finished." Mushnick: "Even given time to study such graphics, so what? How does this help or enlighten us? ... Actually, it tells us this: 'Look what we can do with our computer!' Very nice. Now show the golf" (N.Y. POST, 8/11).
CODE BREAKER: GOLF WEEK's Nick Masuda wrote McIlroy during the 100-minute rain delay "was nice enough to give CBS some face time in the lunch room," but he also accidentally "gave the world a look at his cell-phone passcode." Twitter started "buzzing with the code, which led the World No. 1 to quickly change it, taking to his Twitter account." He wrote, "Passcode changed... Now time to play some golf!" (GOLFWEEK.com, 8/10).