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Marketing and Sponsorship

NFLPA Grants Panini Exclusive Trading Card License, Continuing One-Partner Trend

NFL Players Inc. and Panini America announced Thursday that they have entered into an exclusive long-term agreement that will make Panini America the sole manufacturer of NFLPA-licensed trading cards and collectible stickers, beginning with the '16 NFL season. Panini has exclusive deals w...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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