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Marketplace Roundup

In N.Y., Andrew Adam Newman reports total spending for Under Armour's new women's line campaign with American Ballet Theatre principal dancer Misty Copeland "is estimated at" almost $15M. Kantar Media data shows that UA spent a total of $18M to "place advertising" in the U.S. in '13. Annual revenue for women’s apparel for UA is about $500M, half of men’s, and the company "has long contended that its goal is for the women’s segment to grow as big as, if not bigger than, the men’s" (N.Y. TIMES, 7/31).

GREEK WEEK
: Dannon yesterday announced that it will sponsor the NFL as the league's official yogurt, starting in '15. The company in '12 began running Super Bowl ads for its Oikos Greek yogurt. Financial terms of the agreement were not disclosed. Dannon also has sports sponsorships with the Yankees, Impact, Verizon IndyCar Series Toyota Grand Prix of Long Beach and WTA Family Circle Cup in Charleston, S.C. Former boxer Laila Ali endorses the brand, as well (THE DAILY). See the full listing for Dannon at Resource Guide LIVE.

RIGHT SAID FRED: M&T Bank on Tuesday announced that Bills RB Fred Jackson will return for a fourth season as a company endorser. The partnership, which extends through '15, will see Jackson appear in M&T Bank's ad campaign throughout Western New York during the'14 NFL season and work with M&T on select appearances and community events. The company last week also launched "Through Fred's Eyes," an online video series starring Jackson (M&T Bank).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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