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Marketing and Sponsorship

AT&T Rolling Out New Yankees-Centered Campaign That Focuses On Fan Chants

AT&T is debuting a new Yankees campaign this week from BBDO, N.Y., that  "takes the team's 'Let's Go Yankees' rhythmic chant to new levels," according to Aaron Baar of MARKETING DAILY. In one spot, two men "have an entire conversation, using only the four-beat chant." One chants,...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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