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Marketing and Sponsorship

Marketplace Roundup

In N.Y., William Alden reports Bills QB E.J. Manuel's Fantex IPO "stock got an uncertain reception" from investors on Wall Street yesterday. Manuel's IPO of 523,700 shares "received a significant amount of support" from Fantex itself. Unable to sell all of the Manuel stock to investors, the company "stepped in to buy 250,000 shares," or 48% of the total amount offered. Despite the "slack demand, the stock was trading higher in its debut" yesterday. After "opening for trading at $10 at noon, the shares were up" 15% in early afternoon trading (N.Y. TIMES, 7/22).

FOOD FOR THOUGHT: In N.Y., Christian Red notes Yankees SS Derek Jeter yesterday "braved the summer heat and a throng of fans and tourists to help serve some Luvo treats" out of the Georgia-based health food company's food truck. Officially, Jeter is a "Luvo brand development officer." But with his final season still ongoing, Jeter said that he "won’t play too active a role until his final game in pinstripes is in the books." Jeter said, "When I'm finished, I'll be obviously a lot more hands on depending on what projects I'm doing" (N.Y. DAILY NEWS, 7/22).

CLEAR YOUR PLATE: In Texas, Enrique Rangel reported of the 365 types of specialty license plates the state DMV has issued featuring sports teams and other organizations since '09, "several dozen will soon be nixed." The canceled plates "didn’t generate enough interest from Texas motorists, much less revenue for the state." To stay in the market, each type of plate had to have a "minimum of 200 buyers a year, and 87 tags have not met the minimum requirement." Among the nixed plates are the Rockets, Stars and NASCAR (AMARILLO.com, 7/18).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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