SBD/July 22, 2014/Marketing and Sponsorship

Here's Johnny! Manziel Continues Jersey Sales Lead, As Browns Move To No. 3 Overall

Browns QB Johnny Manziel continues to have the top-selling NFL jersey on NFLShop.com since April 1, with Seahawks QB Russell Wilson and 49ers QB Colin Kaepernick rounding out the top 3. Seven of the top 10 spots are held by QBs, while the Seahawks' 12th Fan jersey ranks 10th. The Seahawks also lead overall team sales, while the Browns have moved up to the No. 3 spot (THE DAILY). To see Manziel's growing endorsement portfolio, click here.

NO.
PLAYER
NO.
PLAYER
1)
Browns QB Johnny Manziel
14)
Vikings RB Adrian Peterson
2)
Seahawks QB Russell Wilson
15)
Cowboys WR Dez Bryant
3)
49ers QB Colin Kaepernick
16)
Texans DE Jadeveon Clowney
4)
Broncos QB Peyton Manning
17)
Redskins QB Robert Griffin III
5)
Seahawks CB Richard Sherman
18)
Jaguars QB Blake Bortles
6)
Rams DE Michael Sam
19)
Dolphins QB Ryan Tannehill
7)
Patriots QB Tom Brady
20)
Seahawks S Earl Thomas
8)
Saints QB Drew Brees
21)
Texans DE J.J. Watt
9)
Packers QB Aaron Rodgers
22)
49ers LB Patrick Willis
10)
Seahawks 12th Fan
23)
Panthers QB Cam Newton
11)
Seahawks RB Marshawn Lynch
24)
Lions WR Calvin Johnson
12)
Eagles RB LeSean McCoy
25)
Colts QB Andrew Luck
13)
Vikings QB Teddy Bridgewater
 
NO.
TEAM
NO.
TEAM
1)
Seahawks
6)
Patriots
2)
49ers
7)
Bears
3)
Browns
8)
Broncos
4)
Cowboys
9)
Steelers
5)
Packers
10)
Redskins


JOHNNY ON THE SPOT: ESPN.com's Darren Rovell noted Manziel's "spot atop the jersey-sales list is the highest a Browns player has been since the league has kept track of individual players' sales (2001)." In '07, then-Browns QB Brady Quinn "went into the season with the No. 2 best-selling jersey" behind former NFLer LaDainian Tomlinson (ESPN.com, 7/21). In Cleveland, Chris Fedor wrote Manziel "may not be" the Browns' starting QB in Week 1, but his "popularity is unquestioned" (CLEVELAND.com, 7/21). 

ON THE MIKE: ESPN.com's Nick Wagoner noted Rams DE Michael Sam is "one of only two defensive players," along with Seahawks CB Richard Sherman, "to make the top 10." Sam's "historic announcement and pursuit of a roster spot in St. Louis has transcended his draft position and made his jersey a hot commodity among fans." If "nothing else, Sam's jersey is already considered something of a collector's item." It will "likely continue to sell well, but it's still a piece of memorabilia that could have a short shelf life." There "aren't many fans who buy jerseys of a player who is far from a lock to make his team's roster" (ESPN.com, 7/21).

VIKING QUEST: In Minneapolis, Michael Rand noted Vikings QB Teddy Bridgewater comes in at No. 13, which technically makes his jersey "more popular" than that of RB Adrian Peterson, who ranks 14th. But it is "a bit of an unfair fight, of course, since the countless fans who already have" Peterson jerseys "presumably weren’t in any particular rush over the past four months to get brand new AP jerseys" (STARTRIBUNE.com, 7/21).
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