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SBD/July 21, 2014/Marketing and Sponsorship
Sporting KC Names Locally Based VML Official Marketing Partner To Enhance Digital Offerings
Published July 21, 2014
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K.C. MASTERPIECE: The two sides will begin collaborating immediately, with the first step being a big-picture review of everything pertaining to SKC’s digital operations. MLS is nearing the midway point of the ’14 campaign, and Reid said that the timing of this deal could allow for some of VML’s forthcoming ideas to be implemented as early as this season. Reid added the fact VML is based in K.C. was a key to the two sides coming together, as it not only helped execs familiarize themselves with their counterparts but moreover helps the club further its commitment to make its brand representative of and beneficial to the city as a whole. With the companies’ HQ separated by about a three-minute drive, execs held informal talks over the past six to 12 months and eventually decided the fit was such a good one that they wanted to work together. In the sports space, VML works with Gatorade, Cobra Puma Golf and Napa Auto Parts, among others. The shop also counts the U.S. Soccer Federation as its client and helped build the governing body’s website for the buildup to this summer’s World Cup. However, the SKC deal represents its first venture into MLS.