New Balance Signs Multiyear Deal With Lindor Mitt Romney In Talks With Yankees For Small Stake Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Ticket Prices Spike To See Jeter Honored
SBD/July 18, 2014/Marketing and Sponsorship
Steiner Sports Ramping Up Marketing, Promotions For Derek Jeter's Farewell Tour
Published July 18, 2014
VERY WELL DONE: MLB Exec VP/Baseball Operations Joe Torre appeared briefly in the new Jordan Brand "RE2PECT" ad centered around Jeter, and Torre said, "I thought it was great. I thought it was very, very respectful. I thought it was done with a lot of class. In this age where we glorify bad things, it's nice to see something that will make you smile and you can let the kids watch" (N.Y. DAILY NEWS, 7/18).