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SBD/July 18, 2014/Marketing and Sponsorship
Steiner Sports Ramping Up Marketing, Promotions For Derek Jeter's Farewell Tour
Published July 18, 2014
VERY WELL DONE: MLB Exec VP/Baseball Operations Joe Torre appeared briefly in the new Jordan Brand "RE2PECT" ad centered around Jeter, and Torre said, "I thought it was great. I thought it was very, very respectful. I thought it was done with a lot of class. In this age where we glorify bad things, it's nice to see something that will make you smile and you can let the kids watch" (N.Y. DAILY NEWS, 7/18).