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SBD/July 18, 2014/Marketing and Sponsorship
Breitling Hopes To Turn NHLers Into Unofficial Brand Ambassadors Through “Flyers Club”
Published July 18, 2014
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THE WORD ON THE STREIT: Breitling noted that the brand’s relationship with Swiss players began several years ago with Streit, who has attended several company events both his home country and at the company’s boutique in N.Y. Through Streit, the brand reached out to the rest of the league’s Swiss players, individually inviting them to attend various Breitling brand events. The spokesperson said, “We will try to make it bigger and bigger by adding some other Swiss NHL hockey players. There are not a lot, but we hope that more will come.”