SBD/July 18, 2014/Marketing and Sponsorship

Russell Westbrook Officially Launches New Fashion Line With Barneys New York

Westbrook said his Barneys' line has to be higher than normal prices
Thunder G Russell Westbrook on Thursday debuted a new fashion line at N.Y. retailer Barneys, which includes a "range of technical and eccentric pieces" that show his "affinity for all things big, bold and colorful," according to Jake Woolf of GQ. The Westbrook-XO-Barneys New York collection features the "iconic Jordan elephant print ... all over the place." It also includes "fashion forward details like ombre and split hems" (GQ.com, 7/16). Westbrook said that he "did think about price points when collaborating with Barneys for his new line." He said, "That was a big thing. But also, if it's in Barney's ... it's got to be higher than your normal (price)." Westbrook noted that other companies "approached him about collaborating on a fashion line." But he said, "There's no better place than Barneys.'" The AP's Mesfin Fekadu noted it is "no surprise that fashion houses want to cash in on the Westbrook brand," as his style "has made noise, from his polka dots to colored rimmed glasses to knee-high fitted pants." He said of whether he considers himself the most stylish NBA player, "I just feel like I have my own style. A lot of guys have stylists and things, which I don't. ... It's not something that I have to do, it's something I like to do" (AP, 7/17).
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