CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/July 17, 2014/Media
Boston Radio Host Apologizes After Disparaging On-Air Comments About Erin Andrews
Published July 17, 2014
AGE-OLD QUESTION: In DC, Nia-Malika Henderson wrote under the header, "Did Fox’s NFL Sideline Reporter Pam Oliver Get Demoted Because She’s Too Old For TV?" Oliver indicated she was surprised by her demotion in favor of Andrews, while an anonymous reporter suggested the shift was motivated by looks and age, and Henderson wrote an "underlying current of Oliver’s comments, as well as those of the other NFL reporter, suggests this: while it’s Erin Andrews’s turn now, in a handful of years, she might very well be in the wrong demographic, too" (WASHINGTONPOST.com, 7/15). SPORTS ON EARTH's Aaron Gordon wrote sideline reporters who are women "are removed from the field at a far younger age than regular commentators, ostensibly due to an unwritten requirement that sideline reporters be young, attractive females." There "is an age ceiling for female sideline reporters that simply doesn't exist for male commentators." Aside from "being biased, unfair and perhaps illegal, the NFL and its partners are missing an opportunity to showcase distinguished women voices." Scarborough Research data shows that women represent 45% of the NFL fan base and "one of out every three NFL television viewers." The NFL "has gone to great lengths to increase these numbers, yet it has never seemed to dawn on the league or its broadcast partners to give women regular, prominent roles" (SPORTSONEARTH.com, 7/17).
TAKING A SHOT: ESPN’s Michelle Beadle made a subtle reference to the Oliver situation last night during the ESPY red carpet broadcast. She said, “I feel like the business we're in, I will get pushed out at some point because I’m getting old.” ESPN’s Cari Champion replied, “Listen, you are aged out, babe.” Beadle: “It’s what people do these days.” ESPN’s Jalen Rose added, “Subliminal, subliminal” (“2014 ESPYs Countdown,” ESPN, 7/16).