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SBD/July 15, 2014/Franchises
Rockies Owner Dick Monfort Meets With Disgruntled Fan, Points To Team Culture
Published July 15, 2014
CULT OF PERSONALITY? In Denver, Benjamin Hochman writes never more than yesterday have the Rockies looked more like a "kooky cult" as Monfort took the "frazzled fan" to breakfast. But to "change the culture, the Rockies have to "change the cult" and the members. It is "hard not to respect Monfort's loyalty to his employees." Rockies Senior VP/Major League Operations & Assistant GM Bill Geivett and Exec VP, Chief Baseball Officer & GM Dan O'Dowd are "smart baseball men," but they are "not the right baseball men in Denver" (DENVER POST, 7/15). Also in Denver, Mark Kiszla wrote rather than "fixing what's wrong with the team," Monfort has "wasted too much of the past week tripping over his own tongue, firing off testy e-mails to shocked fans." His "tone-deaf message: If you don't like it, lump it" (DENVER POST, 7/13).
A ROCKY ROAD: The DENVER POST's Woody Paige wrote, "Monfort's 'If product and experience that bad don't come' could lead to a Fan Insurrection and critical changes in the Rockies' power structure." Paige: "Not since Lewis Carroll's Tweedledee and Tweedledum have there been such bizarre brothers as Dick and Charlie Monfort." It has not been "such a good year" for them, and they need to "rethink everything from their franchise philosophy to front-office leadership to their ownership" (DENVER POST, 7/13). CBSSPORTS.com's Mike Axisa wrote somehow Monfort has taken things from "bad to worse." Baseball "can and absolutely has worked in Denver, a non-traditional and isolated cold weather market." Monfort "lashing out at the fans the way he did" is one of the "worst possible things an owner can do." He needs to "look in the mirror and realize that Rockies fans have been more loyal than he has deserved as an owner" (CBSSPORTS.com, 7/11).