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Marketing and Sponsorship

Marketplace Roundup

In Charlotte, Jim Utter noted Sprint has decided to "cut back" on its nearly 15,000-square-foot Sprint Experience interactive display this summer at NASCAR races. The brand even pulled out of yesterday's Sprint Cup Camping World RV Sales 301 at New Hampshire Motor Speedway with "less than two weeks notice." The tracks involved will still be "paid for the rental space, but pulling out a popular track display with no notice has left many fans displeased, at least this weekend" (CHARLOTTE OBSERVER, 7/13).

JERSEY BOYS: The DALLAS MORNING NEWS cited NFL Players Inc. data that lists Cowboys TE Jason Witten as the pass-catcher who "generated the most memorabilia sales" in '13. Witten ranked No. 15 among all players in "jersey and memorabilia sales via online and traditional over-the-counter outlets." Seahawks QB Russell Wilson "was No.1," followed by Broncos QB Peyton Manning. Seahawks RB Marshawn Lynch is the "highest ranked non-quarterback at No.7" and Texans DE J.J Watt is the "top defensive player at No.11" (DALLAS MORNING NEWS, 7/13).

GOLF OF PHILADELPHIA? In Philadelphia, Frank Fitzpatrick wrote under the header, "Philly Should Have A Major Golf Tournament." Given its "stature, its wealth, and its standing and influence in the golf world, it's astounding that there isn't a Comcast Open in Philadelphia -- or, for that matter, anywhere else." Fitzpatrick: "So why can't Comcast do it in Philadelphia?" Who, after all, "exerts more influence over golf than the owner of NBC and the Golf Channel?" The price tag "shouldn't be an issue either for a company whose free cash flow" in '13 was a reported $8.5B. Before Philadelphia could "gain a Tour stop, of course, some other city would have to lose one." But if Comcast "wants that to happen, it will" (PHILADELPHIA INQUIRER, 7/13).

WE'LL LEAVE THE LIGHT ON: The Pirates on Friday announced a partnership with Pennsylania-based nuclear power plants, products and services firm Westinghouse Electric Co. The partnership focuses on the "Error-free" promotion, in which Westinghouse will donate $1,000 to United Way for each game the Pirates play without committing an error (Pirates). 

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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