In DC, Scott Allen noted Redskins QB Robert Griffin III is re-imagined "as a comic book hero named 'TRIIIPLE Impact," on new Gatorade bottles, which also include a note about "joining the 'League of Captains' at Gatorade.com." There "doesn’t appear to be anything about the campaign on Gatorade’s Web site just yet, but Griffin isn’t the only NFL player with his own bottle." Other "unconfirmed members" include Broncos QB Peyton Manning ("The Sheriff"); Panthers QB Cam Newton ("The Blender"); and Texans DE J.J. Watt ("Megawatt") (WASHINGTONPOST.com, 7/10).
OWNING A PIECE OF OLSON: In Tucson, Jon Gold reports Upper Deck Brand Manager Brandon Miller recently "set out to acquire" some of retired college basketball coach Lute Olson's "iconic clothing for a just-released multi-sport product, 2014 Upper Deck Goodwin Champions, and for soon-to-come basketball card offerings." Miller "secured autograph and image rights for upcoming products such as 2014-15 SP Authentic and the company’s most premium line, Upper Deck Exquisite." He then "wanted to do one better" by incorporating Olson's tie and blazer into cards. He expects the garments to "yield roughly 600-1,100 pieces that can then be affixed to cards" (ARIZONA DAILY STAR, 7/11).
LEARNED LINGERIE: A GLAM SLAM's Heather Zeller noted Victoria's Secret Pink "has released a new crop of collegiate-themed clothing designs." The updated apparel range "includes mesh tanks, boyfriend tanks, crew neck tees, v-neck jerseys, mesh boyfriend jerseys, throwback jerseys, varsity crews, and tunic hoodies." School colors and logos "are embellished with details such as sequins and stripes, color block designs, and PINK’s imagery." Prices "range from $19.95 for a tee to $59.95 for a half-zip sweatshirt" (AGLAMSLAM.com, 7/8).
A POSITIVE TURN: The '14 Ricoh Women's British Open at Royal Birkdale on Thursday announced that POSI+IV will become the official energy drink of the tournament. The deal, brokered by Aruum PMG, follows POSI+IV's recent deal with golfer Ian Poulter (Ricoh Women's British Open).
