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SBD/July 10, 2014/Media
Cox Communications The Latest MSO To Agree To A Carriage Deal With SEC Network
Published July 10, 2014
SOUTHERN COMFORT: FOXSPORTS.com's Clay Travis noted the Cox deal "puts the SEC Network in right at 27 million homes," and with Comcast "putting the final touches on its deal with the SEC Network, that puts the SEC in roughly 50 million homes, or about half of the total cable and satellite homes in the country." With "just over a month to go before the SEC Network officially launches, it's clear that there's no doubt -- the SEC Network's launch is a success." The network was seeking $1.30 a month "per subscriber in the 11 state SEC footprint which has right at 28 million cable and satellite subscribers." Travis: "Let's give the SEC Network half of those markets, or 14 million subscribers so far, and let's say that ESPN only netted $1.10 per subscriber there, nearly twenty cents less than it was asking." That is $184.8M a year "in subscriber fees in the SEC footprint." Travis added, "Let's assume that the other 36 million subscribers nationwide will be paying .25 a month, or $3 a year." That is $108M in "additional revenue," so subscriber fees right now are "looking at just shy" of $300M, or $292.8M total. Toss in a "quarter more revenue for advertising sales" -- $73.2M. This "means that right now at launch we're talking about the SEC Network doing" $366M in revenue (FOXSPORTS.com, 7/9).