SBD/July 9, 2014/Marketing and Sponsorship

Marketplace Roundup

In Oklahoma City, Erik Horne noted Thunder G Russell Westbrook now "has his own line of frames." Westbrook Frames was officially launched yesterday, with "up to 10 different models of sunglasses ranging from $95-145." Westbrook had been "touting the line of frames this summer, along with his clothing line co-op with Barneys New York" (NEWSOK.com, 7/8).

ACES WILD: In Australia, Fleta Page notes tennis player Nick Kyrgios' manager John Morris has "been 'sifting through' sponsorship offers from companies keen to cash in on the Wimbledon world-beater." Car, watch and drink brands "are all keen for the 19-year-old to spruik their goods." But Morris is "wary of overcommitting Kyrgios to sponsorship agreements for the sake of more bucks" (CANBERRA TIMES, 7/9).

SUIT UP: The CP's Lauren La Rose noted high-end men's tailor Garrison Bespoke on July 14 will unveil "classic, three-piece suits custom-made" for Toronto FC players. It will mark the "culmination of an intensive process that has been months in the making." While TFC's new ensembles will "feature their signature red and white colours, the swank suits will be a decided departure from the athletic kits worn during games." Garrison Bespoke Dir of Special Projects David Tran said that the tailors have "been working closely in tandem with Toronto FC to understand the team's vision for their off-field garments and to fine-tune fashionable details on their formal wear" (CP, 7/7).

WHERE THERE'S A WILL...: In Baltimore, Lorraine Mirabella noted STX signed "a two-year endorsement deal" with MLL Cannons attacker Will Manny. He will "represent STX's Surgeon line in marketing and advertising campaigns." Manny will "use STX equipment during games and appear as an STX representative at camps, clinics, tournaments and in-store events." The company earlier this year announced deals to supply equipment to all MLL teams for "one year and to provide custom gear to Team USA for the FIL World Lacrosse Championships" (BALTIMORESUN.com, 7/7).
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