SBD/July 9, 2014/Marketing and Sponsorship

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  • Sources: Top Pick Andrew Wiggins Signs Shoe Endorsement Deal With Adidas

    Wiggins wore adidas apparel in his only year at the Univ. of Kansas

    Cavaliers rookie F Andrew Wiggins has "signed a shoe endorsement deal with adidas," according to sources cited by Darren Rovell of ESPN.com. Sources said that the contract is a "multiyear deal that comes with a guarantee of at least" $2M annually. Wiggins "wore adidas during his only year" at the Univ. of Kansas. adidas was "pressured to try to secure its future even further with Wiggins" in part because Bulls G Derrick Rose, the company's "highest-paid NBA spokesman, has missed nearly two seasons with injury." The company "recently re-signed" Trail Blazers G Damian Lillard to an "extension that could last for the next 10 seasons" and added Jazz G Dante Exum, who was taken fifth overall in this year's NBA Draft. adidas also shifted Wizards G John Wall from its Reebok brand to its main adidas brand last year and will be "debuting a signature shoe this upcoming season" (ESPN.com, 7/8). In K.C., Rustin Dodd notes the $2M figure is "some nice coin for a rookie," but it "pales in comparison to some of the wild projections bandied about during Wiggins’ freshman season at Kansas." Prior to his first game at KU, a story on Bleacher Report projected his NBA shoe deal "could be worth more than $140 million," though parts of the story "were quickly debunked" (KANSASCITY.com, 7/9).

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  • Adidas On Cusp Of 10-Year, $1.3B Kit Deal With Manchester United

    Manchester United's kit deal with Nike comes to an end after 13 years

    adidas "is primed to sign" a 10-year kit deal with EPL club Manchester United that could be worth up to $1.3B (all figures U.S.) after rival Nike "declined to match the German company’s offer," according to Roger Blitz of the FINANCIAL TIMES. Months of talks between Nike and the club to extend its 13-year kit deal ended with a statement from the company saying the terms on offer "did not represent good value for Nike’s shareholders." Nike "was given a period of exclusivity to extend the deal, but when this expired United approached rival companies." Nike "still had the right to match any competing offer." If ManU finalizes the deal with adidas, it is "likely to be the biggest" in soccer and "worth more than double Real Madrid’s deal with the company." The size of the deal "underlines the fight for supremacy" between Nike and adidas in the sport (FINANCIAL TIMES, 7/9). ESPN.com's Darren Rovell noted Nike, which had been making ManU's kit since '02 and was paying about $40M a year on the deal, recently announced that soccer revenue for the company "was up" 21% to $2.3B in the last fiscal year. From July '13-March '14, publicly traded ManU "pulled in" $48.2M in retail, merchandising, apparel and product licensing revenue (ESPNFC.com, 7/8). The WALL STREET JOURNAL's Sara Germano noted New Balance subsidiary Warrior Sports also "expressed interest in sponsoring" ManU (WSJ.com, 7/8).

    Print | Tags: Marketing and Sponsorship, Manchester United, Adidas
  • Marketplace Roundup

    In Oklahoma City, Erik Horne noted Thunder G Russell Westbrook now "has his own line of frames." Westbrook Frames was officially launched yesterday, with "up to 10 different models of sunglasses ranging from $95-145." Westbrook had been "touting the line of frames this summer, along with his clothing line co-op with Barneys New York" (NEWSOK.com, 7/8).

    ACES WILD: In Australia, Fleta Page notes tennis player Nick Kyrgios' manager John Morris has "been 'sifting through' sponsorship offers from companies keen to cash in on the Wimbledon world-beater." Car, watch and drink brands "are all keen for the 19-year-old to spruik their goods." But Morris is "wary of overcommitting Kyrgios to sponsorship agreements for the sake of more bucks" (CANBERRA TIMES, 7/9).

    SUIT UP: The CP's Lauren La Rose noted high-end men's tailor Garrison Bespoke on July 14 will unveil "classic, three-piece suits custom-made" for Toronto FC players. It will mark the "culmination of an intensive process that has been months in the making." While TFC's new ensembles will "feature their signature red and white colours, the swank suits will be a decided departure from the athletic kits worn during games." Garrison Bespoke Dir of Special Projects David Tran said that the tailors have "been working closely in tandem with Toronto FC to understand the team's vision for their off-field garments and to fine-tune fashionable details on their formal wear" (CP, 7/7).

    WHERE THERE'S A WILL...: In Baltimore, Lorraine Mirabella noted STX signed "a two-year endorsement deal" with MLL Cannons attacker Will Manny. He will "represent STX's Surgeon line in marketing and advertising campaigns." Manny will "use STX equipment during games and appear as an STX representative at camps, clinics, tournaments and in-store events." The company earlier this year announced deals to supply equipment to all MLL teams for "one year and to provide custom gear to Team USA for the FIL World Lacrosse Championships" (BALTIMORESUN.com, 7/7).

    Print | Tags: Marketing and Sponsorship
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