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Marketing and Sponsorship

Marketplace Roundup

In N.Y., Zach Schonbrun wrote Connecticut-based Tucci Lumber Founder & Owner Pete Tucci has built the company into "a supplier for more than 150 major league hitters, thus becoming one of the rising number of homespun bat producers who have begun to gain traction in an industry long identified with only one name: Louisville Slugger." Thirty-eight companies have "been approved as bat manufacturers" this season for MLB, up from 32 in '13 and 29 in '05. Fifteen "were started within the last 10 years," and six "have emerged" since '10. Tucci's output is "up to 140 maple and ash bats per day, which equated to about $630,000 in sales last year" (N.Y. TIMES, 7/6).

A TRICK UP HIS SLEEVE? During the first set of the Roger Federer-Milos Raonic Wimbledon semifinal match, ESPN's Chris Fowler noted Raonic was wearing a white sleeve on his right arm under his shirt. Fowler said Raonic began wearing the sleeve, which "conforms with the Wimbledon dress code," after taking some "medication for a rash on that arm" during a tournament at Indian Wells earlier this year. Fowler said, "There's no reason to wear it now, other than he says it feels good or maybe superstition." ESPN's John McEnroe added, "Maybe he's got an endorsement deal" ("Wimbledon," ESPN, 7/4).

HIS OWN BOSS
: REUTERS' Alan Baldwin reported fashion brand Hugo Boss is "set to end its association" with the McLaren F1 team -- "one of the longest running partnerships in sport" --  to link up with the Mercedes F1 team next year. The partnership dates back to '81. While Boss is not a title sponsor or major source of funding, the brand "has been a big part of McLaren's identity through fashion shoots and as a provider of team apparel" (REUTERS, 7/6).

UNITED STAKES: The BBC's Mike Keegan reported adidas, Nike and Warrior "remain in talks" with EPL club Manchester United "over the right to take over" as its official kit supplier when the existing agreement with Nike expires next season. A figure of US$1B over 10 years "has been discussed" (BBC.com, 7/3).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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