Menu
Marketing and Sponsorship

Potential Conflict Brewing Between PGA Tour, Caddies Association Over Sponsorship

A potential showdown "is brewing between the PGA Tour and the association that represents the majority of the circuit’s caddies," according to Rex Hoggard of GOLFCHANNEL.com. A letter dated June 17 from the Association of Professional Tour Caddies to the Tour has "requested clarification over a litany of issues." The letter claims the APTC has "'received conflicting information' from the Tour and that officials initially told the association that caddies, like players, were allowed to enter into sponsorship agreements." According to the letter, caddies were told that "any potential sponsor that would conflict with an existing marketing partnership the Tour has would also not be allowed; yet players aren’t subject to the same rules." Officers with the APTC also were "told that any sponsorship agreements involving the caddie bib would not be allowed and that the circuit already has an 'exclusive agreement' with Nature Valley for headwear." Meanwhile, the APTC, which was "formed last year and represents more than 125 Tour caddies, is seeking to create a health program and retirement plan for its members, as well as better working conditions at tournaments." Since the APTC’s initial meeting with Tour officials Jan. 20, the circuit has been "less than accommodating in its meetings according to the letter that was sent" to Tour Commissioner Tim Finchem and presented to the Player Advisory Council last week at the Quicken Loans National (GOLFCHANNEL.com, 7/2).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/03/Marketing-and-Sponsorship/PGA-Tour.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/03/Marketing-and-Sponsorship/PGA-Tour.aspx

CLOSE