SBD/July 1, 2014/Franchises

49ers Sell Out Inaugural Levi's Stadium Season, Raising Nearly Half Of Venue's Cost

The 49ers ticket inventory for their inaugural season at Levi’s Stadium is sold out. The franchise has added 1,500 standing-room-only tickets for each home game and will make a limited number of single-game tickets available throughout the upcoming season on a per-game basis (49ers). In San Jose, Mike Rosenberg notes PSLs and season-ticket packages have “generated about half” of the $1.3B in revenue so far from the stadium, which is “roughly what it cost" to build the venue. Around 30% of Candlestick Park season-ticket holders “declined to move to the new stadium with the team, and many others say they'll need to sell off some of their tickets just to afford their costly new seats.” Although Candlestick Park sold out every year since ‘82, reaching a sellout after moving south to Santa Clara for the ‘14 season is “especially impressive.” Fans had to “foot a one-time bill of $2,000 to $80,000" for new PSLs, "which cost another $850 to $3,750 annually -- about twice the cost of Candlestick.” The 49ers have “scored more than” $400M in revenue “from luxury suites, which are also sold out.” 49ers COO Al Guido, in explaining the sellout, cited the “success of the team, which drove deep into the playoffs each of the past two years, and the excitement around the new stadium.” Guido added that “other new high-priced NFL stadiums,” such as MetLife Stadium and AT&T Stadium, “recently opened without selling out” (SAN JOSE MERCURY NEWS, 7/1).
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Franchises, San Francisco 49ers, NFL

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