Lucas Oil Extends Title Sponsorship Of Pro Motocross Championship For Five More Years

Lucas Oil has “signed a five-year extension of its title sponsorship of the Pro Motocross Championship, which is managed by NBC Sports,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Financial terms of the deal were not available. Lucas Oil has “sponsored the series since” ‘09. Its previous deal was “valued in the low seven figures annually.” Lucas Oil, as part of the deal, will have “signage and on-site activation rights at the series’ 12 races, which are held between May and September, and it will receive four 30-second commercials during 39 hours of broadcasts on NBC and NBC Sports Network (three hours on NBC and 36 hours on NBCSN).” NBC “signed a separate agreement that will see it pay Lucas Oil to produce all of the TV coverage from the motocross races.” In “addition to sponsoring” the Pro Motocross Championship, Lucas Oil sponsors the NHRA, the Lucas Oil Off Road Racing Series, the Mets, Pacers, Lucas Oil Stadium and a “host of other sports properties” (SPORTSBUSINESS JOURNAL, 6/30 issue).